Style & Beauty

Bfyne On The Beach

While Buki Ade was on vacation – she searched for a unique swimsuit and found nothing. The Nigerian-American designer and entrepreneur felt that the swimsuit industry lacked creativity and representation of African Designers and was inspired to start her culturally inclusive swimwear line,  Bfyne. The line infuses  bold West African patterns, prints and colors.  with bold and. Her designs are by no means simple or standard- high necklines, long sleeves, strategically placed sexy cut-outs and straps in unexpected places that flatters and complements women’s curves that will make her pop out in a crowd,

Buki started with one swimsuit and with 200 k social media followers later, Bfyne swimwear has alreday been featured on the pages of Vogue, Glamour and the Sports Illustrated Swimsuit Issue.



Buki didn’t think of herself as a designer but knew she was different. Growing up, she never wanted to look like everyone else, putting her fine gal style on everything she wore. Her humble background and innovative mindset set the foundation for the future entrepreneur. With her love for dressing to the nines for every occasion, her undying passion for fashion, and her risk-taking chances takes this brand to another level.

As a designer and stylist, she lives by the company motto of “unleash your inner Fynebabe” taking risks with her own personal style, she effortlessly incorporates the latest trends in African culture and the confidence of a queen. If you are a woman who is fashion forward, self-confident, the go-getter woman and willing to steal the spotlight in these –Bfyne is definitely in your swim-lane.




Shop the store HERE